Case Study 1
The Design Solution:
The Symbol
A stylized “L” inside a box but the box is not totalt closed which depict her determination and that the past will not define a woman in a male-dominated profession and the box will not limit her ability.
The Integration
The border around the “L” forms the silhouette of a rising woman, looking forward. It’s subtle but intentional—a nod to the founder’s journey and her commitment to lifting others.
Typography & Color
A very unique fornt that we created specifically for her to show her uniqueness and out of the box lawyer she is. Gold symbolizes the transition from a constrained past to an enlightened, prosperous future.
The Result & Impact:
The logo was launched alongside the founder’s narrative: “From a past where doors were closed, I carry a light forward for my clients.” It instantly resonated:
Key Takeaway:
A deeply personal logo, rooted in cultural symbolism and clear narrative, can become the foundation of a brand’s positioning. It transformed her firm’s identity from a service into a symbol of progress, making her heritage her greatest professional asset.
Project info
An experienced attorney launching her own boutique firm specializing in civil rights and business law for underrepresented entrepreneurs.
Client
Lebese Attorneys
Start Date
March 29, 2018
End Date
May 10, 2018
Location
Brooklyn, Pretoria