The Challenge:

The Design Solution:

Symbols that will be integrated with the font to show simplicity and trust, yet bold.

Within the negative space of the shapes, subtle, architectural blueprint lines are embedded. Which directly signals their foundational construction expertise.

Clean, bold typeface projects a modern, efficient vibe. The color palette uses a trustworthy deep navy paired with a vibrant, energetic orange—a nod to both electrical wiring and plumbing pipes.

The Result & Positioning:

The logo became the cornerstone of their launch campaign. It effectively told their story visually to homeowners, contractors and builders.

Key Takeaway:

A logo can successfully bridge a positioning gap by layering meaning. The primary symbol addressed the “what we do” (plumbing + electrical) with a fresh aesthetic, while the subtle, embedded details credibly communicated the “who we are” (seasoned construction experts). This allowed them to enter the market as a trustworthy innovator, not an untested startup.